![]() Compared to other GPS devices, WAZE is unique because of its social network, which operates as a circle of friends and a platform for message exchange, and because it learns about its users’ driving in order to offer driving routes and real-time traffic updates. The current study focuses on the use of WAZE, a satellite-based navigation application that provides real-time information on users and their driving routes based on the location of their mobile device. Information technology (IT) addiction is a specific type of behavioral addiction that occurs when an individual is in a state of loss of control vis-à-vis a technological resource, and is defined as a psychological state of unconscious dependency on technological use. The study concludes that functional technological applications may trigger behavioral indicators of technological addiction.Īddiction is a state in which an individual develops a dependency on a specific object or behavior. ![]() Four behavioral characteristics associated with IT addiction are applicable to WAZE users: mood modification, conflict, relapse, and withdrawal. The findings indicate that WAZE app satisfies users’ needs driven by functionality. The novelty of the study lies in the evidence of patterns and behaviors which resemble technological dependency on the WAZE app. ![]() The questions took inspiration from the model of IT addiction, which identifies six behavioral parameters: withdrawal, conflict, mood modification, relapse, tolerance, and saliency. We conducted semi-structured in-depth interviews with 50 WAZE users. The current study examines whether, how and why use of WAZE app, a popular GPS-based navigation application, demonstrate behaviors and patterns which resemble those of technological dependency. Functional technological applications have become an integral part of our lives changing our patterns of reasoning and behavior.
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